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Get caught up on the latest blog posts + videos:

How NOT to earn attention (and what to do instead)

00:04 Ian Altman Hi, it’s Ian Altman, welcome to the Same Side Selling podcast, your source for integrity-based sales and marketing that can help grow your business. I’m joined by the talented Meridith Elliot Powell, and Meridith, give our listeners a little bit of insight into your background.  00:24 Meridith Elliott Powell  Well, I am…

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The best athletes and musicians do it. Mediocre salespeople don’t.

Ian Altman 00:04  Hi, it’s Ian Altman. Welcome to the Same Side Selling podcast, your source for integrity based sales and marketing that can really help to grow your business. I’m joined by the talented, brilliant Meridith Elliott Powell. And Meridith, can you give people a little bit of your background, so they have some…

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How NOT to have a sales conversation

Ian Altman 00:00  Hey, it’s Ian Altman. Welcome to another episode of the Same Side Selling podcast. I am joined by the ever-so-talented Meridith Elliott Powell. Meridith, welcome once again.  Meridith Elliott Powell 00:11 Thank you. And, I gotta say, I am really excited about today’s show because we’re going to talk about sales conversations…

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How to approach sales coming out of a crisis

Welcome to the Same Side Selling podcast. It’s Ian Altman, and I’m joined by Meridith Elliott Powell. What we’re talking about today is, we’re recording this in mid-2021, and now people are coming out of the pandemic, things are opening up. Events are starting to happen in person, clients are actually having meetings in person.  And,…

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How to Align Your Sales and Marketing

00:04 Ian Welcome to the Same Side Selling podcast. This is Ian Altman, and I’m joined by the talented, amazing Meridith Elliott Powell. Meridith, welcome once again. 00:16 Meridith Thank you, looking forward to being here. 00:18 Ian Can you give people just a little bit of your background for the three people on the…

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How NOT to follow-up “just checking in” and what to do instead

00:04 Ian Hi, it’s Ian Altman. Welcome to the Same Side Selling podcast, I am joined by the talented, brilliant Meridith Elliott Powell. We are talking today about the notion of follow-up in sales. Something that is often the scene of epic failures. Before we get into that, Meridith, can you give people a little…

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How to Plan the rest of 2021 into 2022

00:04 Ian Hi, it’s Ian Altman. Welcome to the Same Side Selling podcast, your source for integrity-based sales and marketing guidance to help grow your business. I am joined once again, by the talented Meridith Elliott Powell, Meridith can you give people a little bit of your background? By now they should know you, but…

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Reducing Costs or Prices Could HELP or HURT Your Business. Here’s How to Know.

Coming out of the pandemic, it’s easy to consider cutting costs. Or, you might think that in order to attract clients, you need to reduce prices. Deciding to cut costs is never an easy decision, but it can be done for many good reasons. Maybe you are hoping to improve your financial performance, serve your…

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Is price the real reason your proposal wasn’t accepted?

A question I’m often asked is, “What do we do when a customer comes back saying that we were not selected because our price was too high?”  It’s fairly common for clients to cite price as a reason for picking one vendor over another, but what you may not realize is that, more often than…

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Subject Matter Experts Become Superhuman When They Master This Skill

To become a subject matter expert (SME) you need to have specific knowledge that makes you important and useful to an organization. To clarify the role of an SME, consider three common selling personas: an order taker, a salesperson, and a subject matter expert.  An order taker will simply provide the customer with the price,…

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