Are you tired of playing games with your customers?

The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?

Does it sometimes seem like you and your client are working against each other?

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

A Different Type of Book on Selling

What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both“sides”: a salesman (Ian Altman) and a procurement veteran who understands how companies buy (Jack Quarles). The buyer’s perspective is baked into every sentence of the book, along with the seller’s point of view.

Ian & Jack's aim is to replace the adversarial trap with a cooperative, collaborative mindset. “We want to replace the old metaphor of selling as a game.”

The New Metaphor: Selling Is a Puzzle

Same Side Selling is the idea of solving a puzzle instead of playing a game. Discover how to sell with integrity from the same side of the table for better results all around.


Discover what inspired Jack and Ian to write Same Side Selling and why it’s unlike any book you’ve ever read about selling.