If you’ve ever crafted a business plan you know how time consuming the process is. Have you presented your plan to someone for funding, only to discover they didn’t read past the Executive Summary? That’s what happened to our guest, Ebong Eka,

He spent countless hours creating business plans in the late 90s while seeking funding for various ideas. And all of the VCs he presented to didn’t read past the Executive Summary and only cared about four main areas. He outlines those areas on this episode and in his latest book called Start Me Up! The No Business Plan Business Plan.

Today on this edition of Grow My Revenue, we’ll talk about those four areas, the major mistakes businesses make when crafting business plans, as well as how to approach your pricing model. He also shares what his EKAnomics offerings are all about. You’re going to learn a ton from Ebong Eka!