Are you looking for a referral to help your business or to help potential clients? The recipient of a referral should never feel like the client has done you a favor. Instead, your potential client should feel that they are getting the favor. But how do you do this? 

In this week’s episode, I share with you the exact approach when seeking out a referral from a client as well as see dramatic growth in your business. 


“We don’t look for referrals until we’ve confirmed that we’ve delivered results for that client or prospect because if they don’t love us, the referral isn’t gonna be that great.”

“We usually don’t have a shortage of opportunities, we have a shortage of the right opportunities.”

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 




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