Join the 90-day Same Side Selling Group Immersion Program in Chicago

Click the button below to register your interest in the date that works best for your organization and the number of people you'd like to include.

I'll give you and your team the skills, practical exercises, and hands-on support to sharpen focus and discover how to grow revenue with integrity. Based on the proven Same Side Selling principles that have helped many companies accelerate their growth, this immersion program is designed to build a future-proof culture of selling.


Investment: $3,500/company (2 seats)
+ $500 each additional participant

Do These Sound Familiar?

You have great products/services, but you struggle to earn attention from your ideal clients.

You offer a superior solution, but clients see you as a commodity. You need to stand out.

You had a great discussion, and now they stopped responding to emails or calls. Now what?

What used to work, isn’t working today. You need a modern approach that works.

Here’s how the Same Side Selling Immersion Program Might Help…

Join the Same Side Selling Group Immersion Program

Investment: $3,500/company (2 seats)
+ $500 each additional participant

We were not growing as fast as we wanted. Only 20% of our Small Business team was hitting their number. We brought Ian in for our national sales meeting. One year later, our growth has skyrocketed and 100% of the SB team is hitting their revenue goal.

– Jason Walker, Chief Revenue Officer, GPS Insight

Immersion Program Components

1. Assessment

Through surveys Ian seeks to understand where you and your team are getting stuck in order to focus on those areas where we can drive the greatest results in the shortest timeframe.

Based on that input, Ian will tailor specific topics to cover in the workshop. The session generally runs from 9 AM to 4:30 PM including lunch.

2. Same Side Selling Immersion Workshop

This immersion program will typically include topics designed to build a Future-Proof culture of business growth:

  • Better appreciate how executives make and approve decisions
  • Shift the focus to business-level discussions to engage the C-Suite and executive sponsorship
  • Introduce an approach for pre-meetings, discussions, and post-meeting follow-up aligned with customer decision patterns
  • Deliver an approach to shift the focus from price to value
  • Define a process to know which opportunities are and are not worth pursuing at a point in time
  • Address competition with integrity to help customers quickly recognize how you stand out from the competition
  • Identify specific steps for each stage of the sales process to evaluate opportunities and discover the truth efficiently

3. Reinforce and Adjust

Over the two months following the Immersion program, provide email and/or video-based reminders every 1-2 weeks.


Provide 60-days of access to the Same Side Selling Academy for reinforcement and additional learning. 


We like to stay a part of the process to answer questions and ensure that you achieve remarkable results.

Join the Same Side Selling Group Immersion Program

Investment: $3,500/company (2 seats)
$500 each additional participant

Who should participate?

  • Sales teams and executives of products and/or service companies
  • Leaders of professional services firms (who may not see their role as “sales”)
  • Sales professionals who want better to better manage and understand the buyer’s process
  • Non-salespeople who want to boost their value for business growth

For maximum impact, the Same Side Selling Immersion program is limited to a small number of companies to ensure that each participant receives individualized attention.