Cold outreach playbook

Before you implement the principles in the Same Side Selling Academy, you need to get in front of the right people.

And you need to do it with integrity.
So, if you need to get your team on the same side even before they get in front of a client...

This live workshop is for you.

Tuesday, September 14.

2PM Eastern.

  • Create a TARGETED approach

  • Redefine the GOAL of outreach

  • Build a DATABASE of examples

Cold outreach gets a bad rap.

And that's nothing new.


Telemarketers have been interrupting dinner since the advent of the landline. It would be easy to assume that in order to get in front of someone new, your team has to resort to old school tactics that never moved the needle much in the first place.


What if I told you that it was 100% possible to reach new clients WITHOUT:

  • Pestering

  • Bothering

  • Sending emails that don't get opened

  • Relying too much on automated follow-up software

  • Or wasting hours without getting a single response

It's not only possible, but if you join me for the live version of the Cold Outreach Playbook, you'll have a solid outline for reaching new clients for your entire team.

Your investment:

$99 per attendee.

Free for members of the Same Side Selling Academy.


With this, you'll get the live training, access to the templates I'll provide live, access to the replay, and a special offer for those of you who are interested in joining the Same Side Selling Academy.


Welcome to the Same Side Selling Revolution

I’m Ian Altman, co-author of Same Side Selling and creator of the Same Side Selling Academy. In my career, I grew two companies to billion-dollar valuations and have consulted with hundreds of other companies to help them grow their revenues.