Earning Attention and Selling Value Isn't Easy

The way clients make buying decisions is changing, Fast.

And whether you’ve been running a company, territory, or sales team for ten years or ten days….

The truth is, you need a modern approach to selling that EVERYONE can embrace, ESPECIALLY your customer.

  • Focus on the RIGHT opportunities

  • Rely on a playbook to swiftly handle obstacles

  • Watch as your clients

Discover an approach that everyone can embrace — especially your customer.

Become a member

Enroll your team today and get instant access to the Same Side Selling Academy.


What if I told you that it was 100% possible to grow your business WITHOUT:

  • Measuring meaningless metrics like number of calls

  • Cold outreach that feels slimy 

  • Awkward scripts that sound robotic

  • Discounting every deal and eroding your margin

  • Or sacrificing your long-term reputation for a short-term win


Welcome to the Same Side Selling Revolution

I’m Ian Altman, co-author of Same Side Selling and creator of the Same Side Selling Academy. In my career, I grew two companies to billion-dollar valuations and have consulted with hundreds of other companies to help them grow their revenues.

What you get in the Same Side Selling Academy:

Core Lessons

The CORE Lessons

A deep dive into the core principals of Same Side Selling.

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Objection Clinic

A series of micro-lessons on advanced topics to help you overcome any objections.

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Coaches Corner

Monthly live recorded coaching sessions with Ian on current topics or scenarios.

Same Side Improv

Same Side Improv

Practice real-world sales situations and reinforce skills.

The Two most popular ways people engage my help...

The Same Side Selling Academy

$999 / year / member

  • A comprehensive platform for sales development that combines learning at your pace and live coaching/mentoring
  • Core material: 10 lessons that cover the revolutionary Same Side Selling approach to sales development
  • A playbook to handle the most common objections that get thrown your way
  • A monthly live coach's call to handle real-world scenarios
  • Interviews with outside experts to help round out your expertise
  • Detailed reporting to monitor and reward progress for managers, teams, and individuals
  • Go at your own pace, then join live for the monthly sessions to get feedback from Ian

Group Immersion

$3,500 2 people + $500 @ Addl

  • In-person integrity-based immersion reinforced with 60-days of virtual access
  • Align selling with how executives make and approve decisions
  • Align selling with how executives make and approve decisions
  • Qualify effectively to shorten sales cycles and focus on the RIGHT opportunities
  • Deliver an approach to shift the focus from price to value
  • Confidently navigate from first meeting to client onboarding
  • Stand out from the competition
  • Earn quality referrals and repeat business
  • Limited to 10 companies per Immersion
  • (Contact us for a dedicated program for just your team)