Earning Attention and Selling Value Isn't Easy
Focus on the RIGHT opportunities
Rely on a playbook to swiftly handle obstacles
Watch as your clients
ROOT FOR YOU
Discover an approach that everyone can embrace — especially your customer.
Become a member
Enroll your team today and get instant access to the Same Side Selling Academy.
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Measuring meaningless metrics like number of calls
Cold outreach that feels slimy
Awkward scripts that sound robotic
Discounting every deal and eroding your margin
Or sacrificing your long-term reputation for a short-term win

Welcome to the Same Side Selling Revolution

What you get in the Same Side Selling Academy:

The CORE Lessons
A deep dive into the core principals of Same Side Selling.

Objection Clinic
A series of micro-lessons on advanced topics to help you overcome any objections.

Coaches Corner
Monthly live recorded coaching sessions with Ian on current topics or scenarios.

Same Side Improv
Practice real-world sales situations and reinforce skills.
The Two most popular ways people engage my help...
The Same Side Selling Academy
$999 / year / member
- A comprehensive platform for sales development that combines learning at your pace and live coaching/mentoring
- Core material: 10 lessons that cover the revolutionary Same Side Selling approach to sales development
- A playbook to handle the most common objections that get thrown your way
- A monthly live coach's call to handle real-world scenarios
- Interviews with outside experts to help round out your expertise
- Detailed reporting to monitor and reward progress for managers, teams, and individuals
- Go at your own pace, then join live for the monthly sessions to get feedback from Ian
Group Immersion
$3,500 2 people + $500 @ Addl
- In-person integrity-based immersion reinforced with 60-days of virtual access
- Align selling with how executives make and approve decisions
- Align selling with how executives make and approve decisions
- Qualify effectively to shorten sales cycles and focus on the RIGHT opportunities
- Deliver an approach to shift the focus from price to value
- Confidently navigate from first meeting to client onboarding
- Stand out from the competition
- Earn quality referrals and repeat business
- Limited to 10 companies per Immersion
- (Contact us for a dedicated program for just your team)