If you want to:

More confidently discuss your services and fees with new clients

Get laser-focused on your ideal clients

And, sharpen your messaging to attract new clients like a magnet

Then, keep reading. This is for you.

You are a talented professional

You're a trusted resource. Your current clients love you.

The world just changed, and you know that business-as-usual won't drive the growth that you know is possible.

That's not your fault. Thankfully, it's a solvable challenge.

Welcome to the Same Side Legal Advisor Academy

Master an approach to growing your practice that everyone can embrace... especially your new clients

What will you learn?

  • Define your market

    Narrow your focus to the clients who you know will greatly value your approach 

  • Attract your ideal clients

    Do you ever worry that your message sounds too much like everyone else's? Use this tool to help you figure out how to stand out

  • Leverage Referrals

    And bring in more clients without reaching out individually

  • Establish Your Expertise

    And learn how to create a never-ending stream of content that will bring clients to you

Get a plan to strengthen your practice.

  • Structure of a first meeting... what makes it good or not

  • Elements of a successful second meeting

  • When and how to ask for the business

  • Client Onboarding

  • Confirming "results"

  • Seeking referrals

Howard Rogers

"Within three years of adopting Same Side Selling, our sales grew from $17M to over $100M without adding a bunch of salespeople."

-HOWARD ROGERS, CEO + President of BrightClaim

Better conversations = Better results

If you landed one extra client per quarter, what would that mean for your practice? If the value of that incremental growth wouldn't pay for this investment many times over, then it may not be for you.

"Ian gave us the concepts and tools that turned engineers and consultants into our top revenue generators."

-DAVID CAMPBELL, COO of Optimal Networks
David Campbell

We're capping registration at 12 firms

Think of this as the guidance you need to propel your firm forward. This is highly interactive. We're going to meet every week for six weeks, and the people who will get the most out of it are the ones who will be joining us live.

Each session will be recorded and accessible until May 1, 2021.

6-week program starting February 1

$6000 $3850 USD

  • Week 1 - Define your ideal clients and the language for the questions you address for them
  • Week 2 - What makes you unique in your space? Establish your Client Vision Pyramid
  • Week 3 - How to attract your ideal clients (content marketing) including content strategy meeting
  • Week 4 - Video, webinars, and technology
  • Week 5 - Client Success Roadmap - From first meeting, to 2nd to asking for business
  • Week 6 - Confirming results, seeking referrals, developing centers of influence
  • A month later we'll reconvene to check in and make adjustments
Fee: $6000, discounted to $3850 USD per firm - reserve your spot

This is a zero-risk program.

If you don't feel like it's right for you after the first session, then let me know that you want to cancel, and I'll refund you 100%.


Jason Walker

"We were not growing as fast as we wanted. Only 20% of our Small Business team was hitting their number. We brought Ian in for our national sales meeting. One year later, our growth has skyrocketed and 90% of the Small Business team is hitting their revenue goal."

-JASON WALKER, Chief Revenue Officer, GPS Insight