What is the Same Side Selling Academy?

The Same Side Selling Academy is a sales development platform that provides core course material, a Playbook to handle objections, guidance from outside experts, and a monthly coach's call that will get you selling "on the same side" as your client.

  • Same Side Selling Core lessons

    This gives you the foundation of Same Side Selling, and is great for onboarding new team members.

  • Objection Clinics

    These address common obstacles that sales professionals often face when they're pursuing opportunities. New topic each month.

  • Monthly Coach's Corner

    These provide regular coaching and recorded Q+A sessions to answer your specific questions. The library grows every month.

  • Outside Experts Library...

    A growing library of topics from experts on body language, content marketing, persuasion, attention, culture, and much more.

Better team - Better results

The Same Side Selling Academy

$999 / year / member

  • A comprehensive platform for sales development that combines learning at your pace and live coaching/mentoring
  • Core material: 10 lessons that cover the revolutionary Same Side Selling approach to sales development
  • A playbook to handle the most common objections that get thrown your way
  • A monthly live coach's call to handle real-world scenarios
  • Interviews with outside experts to help round out your expertise
  • Detailed reporting to monitor and reward progress for managers, teams, and individuals
  • Go at your own pace, then join live for the monthly sessions to get feedback from Ian

The Same Side Selling Academy Executive Cohort

$5,800 $4,850 /Org

  • A six-week program delivered live
  • Cohorts are curated to avoid conflicts of interest
  • You'll get a plan to drive growth for your business
  • You'll develop a process to attract new clients
  • You will discover how to differentiate yourself from the competition
  • You'll map a trajectory that establishes your expertise
  • You'll be able to confidently navigate from first meeting to client onboarding
  • Your team will know how to sell on value and confirm results
  • Your company will have a process that earns quality referrals and repeat business
  • Get personalized feedback and benefit from the small group setting

Strategic Guidance

Quarterly commitment

  • Quarterly tailored solution.
  • Depending on your firm's specific needs, this ranges from $20,000 to $50,000 per quarter
Howard Rogers

"Within three years of adopting Same Side Selling, our sales grew from $17M to over $100M without adding a bunch of salespeople."

-HOWARD ROGERS, CEO + President of BrightClaim
David Campbell

"Ian gave us the concepts and tools that turned engineers and consultants into our top revenue generators."

-DAVID CAMPBELL, COO of Optimal Networks
Jason Walker

"We were not growing as fast as we wanted. Only 20% of our Small Business team was hitting their number. We brought Ian in for our national sales meeting. One year later, our growth has skyrocketed and 90% of the Small Business team is hitting their revenue goal."

-JASON WALKER, Chief Revenue Officer, GPS Insight

Hi, I'm Ian.

The Same Side Selling Academy is based on concepts I've developed over working with and developing a deep understanding for the way clients buy. And that's not always aligned with the way salespeople sell.

I was a CEO for two decades, and used these techniques to grow my companies from zero to over $1 billion in value. My success, backed by years of researching how customers make decisions, established me as an authority on accelerating business growth.

Organizations I've worked with have achieved remarkable, measurable growth using my integrity-based approach.

I've channeled all of that into a system that helps salespeople in all kinds of industries hit their targets, and more importantly, sell in a way that aligns with integrity.