Stop losing sales you shouldn't lose.

Your team is losing sales. To the competition. To the status quo. And it's not because you have the wrong people on your team.

Your people are smart.

But they don't know the right plays to deploy in critical situations.

Like when the client goes silent.

Or when the client is just focused on price.

Or they've compared you to an inferior alternative.

Or you can't get the right people on the phone or in the meeting.

It's easy to blame the world we live in now, but the truth is, people are still buying.

And if they're not buying from you, that's a problem that needs solving.

Welcome to the Same Side Selling Academy

A playbook to guide your team to handle all types of client interactions, from the seemingly simple to the extremely complex.

  • Same Side Selling Core lessons

    This gives you the foundation of Same Side Selling, and is great for onboarding new team members.

  • Objection Clinics

    These address common obstacles that sales professionals often face when they're pursuing opportunities. New topic each month.

  • Monthly Coach's Corner

    These provide regular coaching and recorded Q+A sessions to answer your specific questions. The library grows every month.

  • Outside Experts Library...

    A growing library of topics from experts on body language, content marketing, persuasion, attention, culture, and much more.

Your team is busy and doesn't have hours to spend on learning. That's why everything in the Same Side Selling Academy is broken down into easily consumable information.

In fact, your team can go through the core lessons before their next sales call giving your investment an immediate return. 

Or let your team focus on one of many short lessons that will help with their biggest sales problems:

  • OBJECTION: We already have a vendor

  • PROBLEM: The client is ghosting me

  • OBJECTION: They say it's too expensive

  • PROBLEM: They just want to kick the tires

  • PLUS, more topics added each month!

Howard Rogers

"Within three years of adopting Same Side Selling, our sales grew from $17M to over $100M without adding a bunch of salespeople."

-HOWARD ROGERS, CEO + President of BrightClaim

Better team - Better results

If each of your reps landed one extra client per quarter, what would that do for your business?

Before you invest in the Same Side Selling Academy, look at your average sale. If you make over $5000 per deal and you get one extra client per quarter, this course is a no brainer.

Per-Person Pricing

$999 / year

  • Same Side Selling Core Lessons
  • Monthly Objection Clinics
  • Monthly Coaches Corner
  • Experts Library

"Ian gave us the concepts and tools that turned engineers and consultants into our top revenue generators."

-DAVID CAMPBELL, COO of Optimal Networks
David Campbell

It's more than just sales

  • Productivity

  • Communication

  • Marketing

It's not just becoming a better salesperson, but a more effective, productive, and authentic person. That's why I've brought in some of the best coaches in the world to teach your team beyond sales.

Each month a new masterclass is released that will help your team to solve a problem, improve a skill or learn a new technique.

Watch a sample

Ian -- put the video here

Per-Person Pricing

$999 / year

  • Same Side Selling Core Lessons
  • Monthly Objection Clinics
  • Monthly Coaches Corner
  • Experts Library

Hi, I'm Ian.

The Same Side Selling Academy is based on concepts I've developed over working with and developing a deep understanding for the way clients buy. And that's not always aligned with the way salespeople sell.

I was a CEO for two decades, and used these techniques to grow my companies from zero to over $1 billion in value. My success, backed by years of researching how customers make decisions, established me as an authority on accelerating business growth.

Organizations I've worked with have achieved remarkable, measurable growth using my integrity-based approach.

I've channeled all of that into a system that helps salespeople in all kinds of industries hit their targets, and more importantly, sell in a way that aligns with integrity.


Jason Walker

"We were not growing as fast as we wanted. Only 20% of our Small Business team was hitting their number. We brought Ian in for our national sales meeting. One year later, our growth has skyrocketed and 90% of the Small Business team is hitting their revenue goal."

-JASON WALKER, Chief Revenue Officer, GPS Insight