Modernize how you sell
Discover an approach to selling that EVERYONE can embrace, ESPECIALLY your customer.
Welcome to the Same Side Selling Revolution
Has your team fallen into any of these common traps?
Discounting deals and giving away margin?
Cold outreach and "just following up" that leads to no results?
Losing business to inferior alternatives?
Following awkward scripts that sound robotic?
Measuring activity (phone calls, meetings, etc.) instead of results ($$$$$$)?
Same-Side Selling Solutions
Our programs have been developed, tested, refined, and perfected over three decades in every industry.
Same Side Selling Works
Who we serve
We serve B2B sales departments of all size. Whether your organization is national, global, small, medium-sized, mid-market, or you're an independent professional, your business will improve by leaps and bounds using the Same Side Selling frameworks.
A different type of book on selling
What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both“sides”: a salesman (Ian Altman) and a procurement veteran who understands how companies buy (Jack Quarles). The buyer’s perspective is baked into every sentence of the book, along with the seller’s point of view.
Ian & Jack's aim is to replace the adversarial trap with a cooperative, collaborative mindset. “We want to replace the old metaphor of selling as a game.”