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Same Side Selling book

Are you tired of playing games with your customers?
The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?

Same Side Quadrant Journal

Same Side Quadrant journal

Are you going on business dates or doing business?

Too many people think the purpose of a meeting is to make or at least advance the sale. In reality, your goal is to determine if there’s a fit!

The Same Side Selling Quadrant Journal helps you maintain focus on gathering the right pieces of information during a business meeting to determine if an opportunity is real or not real.


The Right & Wrong Way To Get B2B Referrals

September 14, 2022

Are you looking for a referral to help your business or to help potential clients? The recipient of a referral should never feel like the client has done you a favor. Instead, your potential client should feel that they are getting the favor. But how do you do this? In this week’s episode, I share with…

Why Do B2B Proposals Exist?

September 7, 2022

Proposals are an old school way of thinking. Now hear me out, if you could bypass the proposal stage and go right to an agreement, would you do it? In this week’s episode, I share with you how you can let go of the need to always send a proposal and start working towards a…

Which RFPs Are Worth A Proposal

August 31, 2022

You receive an RFP, how can you tell whether it is an actual potential lead or a waste of resources? Most procurement people know exactly who their preferred vendor is before sending an RFP. So how can you set yourself apart and not end up just being a column fodder for comparison? In this week’s…

Avoid The Trap of Talking About Your Products or Services

August 24, 2022

Have you explained your products or services after a client asks without first asking about their situation? If so, you have probably fallen into a common sales trap. Without finding out the potential client’s problem, their urgency or how you can solve it, you are setting yourself up for the dreaded silent follow up. In…

Stop Ruining LinkedIn By Doing This

August 17, 2022

Are you doing your research before reaching out to potential connections on LinkedIn or are you making the common mistake of sending mass messages? When reaching out to potential clients, you want to make sure you are not only making a genuine connection but have also properly done the research just as you would before…

The Hidden Trap of Slam Dunk Sales Opportunities

August 10, 2022

Have you ever had a potential client come to you and say, “we spoke before about what your company does, we are ready to buy, just send us a quote and we will get right back to you because we are excited to start”? Afterward, you hang up the phone pumped thinking you just scored…