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Same Side Selling book

Are you tired of playing games with your customers?
The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?

Same Side Quadrant Journal

Same Side Quadrant journal

Are you going on business dates or doing business?

Too many people think the purpose of a meeting is to make or at least advance the sale. In reality, your goal is to determine if there’s a fit!

The Same Side Selling Quadrant Journal helps you maintain focus on gathering the right pieces of information during a business meeting to determine if an opportunity is real or not real.


How To Cut Your Sales Cycle In Half

May 17, 2023

How can you slash sales cycles, overcome pricing pressures, and achieve extraordinary success? In this week’s episode, Ian Altman shares the secrets behind revolutionizing client relationships, maximizing business growth, and unleashing the power of Same Side Selling. Dive into success stories where sales cycles went from months to weeks, and average sales skyrocketed from $300,000…

How to Turn New Sales Reps Into Top Performers

May 10, 2023

Are you looking for proven strategies to turn your new sales representatives into high achieving performers? In this episode, Ian dives deep into the traps and pitfalls of onboarding new reps and reveals the proven strategies that have elevated members of the Same Side Selling Academy and his clients to extraordinary success. Discover why some…

The Surprising Truth About The Sales Numbers Game

May 3, 2023

Discover the surprising truth about the sales numbers game in the latest episode of the Same Side Selling podcast with host Ian Altman. Whether you’re in a transactional mass market or a more nuanced field, a targeted approach is crucial for sales success. In this episode, Altman shares his expertise on how to build a…

Stop Showing Up To Sell, Show Up To Solve

April 26, 2023

In this episode of the Same Side Selling podcast, Ian Altman shares how salespeople can shift their focus from selling products or services to solving their customers’ problems. Ian discusses the three personas in the sales world : order taker, sales person and subject matter experts. Ian provides practical advice on how to establish oneself…

How To Establish Your Expertise With Books With Anna David

April 19, 2023

Are you an aspiring author looking to establish credibility and authority in your field? On this episode, Ian is joined by New York Times bestselling author and three times TEDx speaker, Anna David, who will share her top strategies on how to gain credibility through your writing. Anna will reveal common mistakes to avoid when…

Biggest Mistakes in Sales Kickoff Meetings

April 12, 2023

In this episode of the Same Side Selling Podcast, Ian Altman delves into the common pitfalls of sales kickoff meetings and shares strategies for making them more effective. Sales kickoff meetings are often perceived as one-way information sessions where different departments present their systems, competitors, and other company details. However, this approach often falls short…