BrightClaim provides insurance companies and self-insured businesses with consistent daily and catastrophe claims related services that support their clients’ needs. They have a track record of increasing customer satisfaction while reducing the costs associated with claims. They were growing at about 8-10% annually and knew that they could help many more companies and accelerate growth; they just needed to uncover the right approach to earn attention and help their clients understand BrightClaim’s value.
BrightClaim faced the challenge of significantly accelerating its growth beyond the 8-10% annual increase. Despite possessing exceptional capabilities in providing daily and catastrophe claims services, they struggled to capture the attention of their ideal clients. The absence of a unified approach for identifying and qualifying opportunities threatened their market position, as competitors loomed ready to encroach on their territory.
The strategic implementation of Same Side Selling not only transformed BrightClaim’s sales approach but also solidified its standing in the market. By focusing on the problems they solve for clients rather than the services they offer, BrightClaim managed to shorten the sales cycle and enhance customer satisfaction without resorting to traditional sales tactics. This shift not only accelerated growth but also reinforced BrightClaim’s commitment to making a meaningful difference for its clients.
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