Testimonials and Case Studies

If you want to know about what you might expect from investing in Same Side Selling, the Same Side Selling Academy, and our Immersion programs (which combine Same Side Selling and the Academy), it's probably best to hear directly from those who have participated.

We've tried to keep them short and sweet.

Entire Team Hit Goals for the Year

Kevin shares insight about how they rocked a challenging year in their market and the entire team hit their numbers.

Tradeshow Success - Consecutive Record Months

They achieved month-after-month record sales and dramatically improved their outcome with tradeshows.

From 2yr Stalled Deal To $10 Million

See how this industrial company moved a lingering deal into millions in revenue.

From "Stuck At $100 Million" To $600 Million

This construction company sharpened their focus and the market responded to their Same Side approach focused on results.

Half The Sales Cycle, Larger Deals

They increased their average deal size, and cut their sales cycle in half at the same time.

Using Same Side Selling DISARM

See how Lisa uses the DISARM element of Same Side Selling to let the client pursue her rather than her chasing the prospect.

Cynthia Used The Academy To Win New Business

Cynthia presented a challenge in the Same Side Selling Academy. We role-played the new approach. The very next month, she reported on the results.

Why You Might Want To Use The Same Side Quadrants

See how the quadrants streamline their deals.

Better Focus On The Right Clients

How better messaging and positioning attracts the right clients and improves efficiency.
Here are several examples of how Same Side Selling has helped deliver outrageous results for a variety of organizations.

Just one year after adopting Same Side Selling and having Ian Altman speak at their National Sales Meeting, over 90% of the Small Business team is now meeting their revenue targets. GPS grew their revenue by more than 30%, with fewer salespeople, just by shifting their approach from selling to solving. By working together, across sales and marketing, GPS Insight now offers a clear and compelling value to customers that help them stand head and shoulders above the competition. Read the full GPS Case Study

Optimal Networks now clearly stands out from the competition. Their clients and prospects now understand that there are 3 diļ¬€erent levels of service providers in the industry; and Optimal Networks delivers exceptional value because they take the time to understand the business impact and needs, rather than just focusing on technology alone itself. Read the full Optimal Network Case Study

Before adopting Same Side Selling Bright Claim was growing between 8% and 10% per year. In the 3 years after adopting Same Side Selling they grew a total of 500% and were recently acquired by Genpact in 2017 Read the full BrightClaim Case Study

QDS adopted Same Side Selling and now have a consistent language amongst the organization. They have a modern integrity based approach for working with clients and the clients are more often times convincing them why they need their help instead of them feeling as if they are selling. Read the full QDS Case Study

Yoko Co shifted the focus from price to results with their clients and make it clear they really care about the client versus just about making money. Since adopting Same Side Selling they have consistently grown between 20-40% each year. Most importantly, their clients have a crystal- clear understanding of where they add value and their conversations have shifted from being all about price to now being all about the results. Yoko Co now stands out from the competition and earns a lot of repeat as well as referral business from happy clients. Read the full Yoko Co Case Study

B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
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