Marcus shares how to dramatically improve content marketing efforts for your business. He explains the type of content you can create that instantly builds trust from your ideal clients. Marcus shares copy that converts to results for your website, as well as a way to introduce your business to others in a way that engages their interest instead of repelling them away. You will also discover the real goal of a homepage and how to use it to get your visitor to determine they are NOT a fit, or to want more information. Marcus and Ian discuss how sales and marketing can combine forces to attract ideal customers.

The episode concludes with a quick recap of Actionable Steps you can take to deliver tangible, immediate results for your business. More show details available at