On today’s edition of the Grow My Revenue podcast, I speak with Alison Stratten, co-author of five business books on marketing & sales and co-owner of UnMarketing Inc. Alison and her husband, Scott Stratten, have written a new book, UnBranding: 100 Branding Lessons In The Age Of Disruption. In it, they profile 100 companies who have gotten braning right.
Alison and I talk about the biggest mistakes companies make when it comes to branding; how companies can remain relevant and ready in the age of disruption; and why companies should encourage and empower their employees to be brand ambassadors.