On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client.

Listen to this episode and discover:

> How to speak to clients who want to compare your business to a competitor.
> Why it is your fault that the misconception about your business exists, and why that is great news!
> How to get an edge on your competitors without being negative.
> Why you don’t necessarily need to be at the pinnacle of the pyramid to still earn business.
> And so much more…