On this episode of the Same Side Selling podcast, I discuss the most common mistakes that sales professional make when trying to gain business and achieve sales. I share some of the typical slip-ups that professionals can easily make, and some strategies for how to avoid those situations. Discover how to effectively get in the door with new clients, how to focus on customer problems instead of a simple sale, and how to realistically discuss budget with your client.

Listen to this episode and discover:

> Why some of your techniques may be undermining your pursuits.
> Why it’s never okay to be disingenuous or dishonest.
> How a simple lie to a client can ruin the relationship later on.
> The importance of using a network to receive warm introductions.
> And so much more…