Could renting an Airbnb to traveling employees near the headquarters of your ideal customer be the secret to gaining intel about your potential customer? One of our podcast listeners thought it might work and wanted an opinion about this interesting approach.
When it comes to uncovering what customers think, I turn to Bob London, founder and CEO of Chief Listening Officers, for insight and wisdom. Bob helps B2B companies develop marketing strategies that start with learning the customer’s true perspective.
Join us on this fun episode as we explore the Airbnb idea and other ‘less creepy’ methods that can help you gain insight in your client’s business needs. I think you’re going to really enjoy this episode.
Listen to this episode and discover:
> What questions should you ask your clients to gain insights about what they really think about your product or services?
> What types of information should you seek to gain from customers?
> Mistakes you need to avoid when asking customers questions meant to gain insight about their perspective.
> How do you get a sense of the urgency and value your potential customer has in solving a particular problem?
> And so much more…
More about the Same Side Selling Podcast: https://www.ianaltman.com/same-side-selling-podcast/