Giving your potential client an About Us explanation in a presentation or sales call ultimately hurts you more than it helps. Nobody cares about your background if they don’t first, see how whatever you do might apply to their own situation.

In the research I’ve conducted on how executives make and approve decisions, there are two critical questions people ask before approving a purchase. On this Same Side Selling episode, I share insight to help you effectively overcome one of the biggest mistakes I see businesses make when meeting with potential customers.

Listen to this episode and discover:

> The first thing you should do when you are meeting with a potential client.
> Why giving an “about us” section in any presentation will hurt more than help.
> How to use the Same Side Quadrants in any meeting to help you stay focused.
> Why a client even agreed to meet with you.
> And so much more…

Discover more about the Same Side Selling Podcast at