Are you tired of old school sales techniques that just don’t seem to work anymore? In this episode, Ian Altman reveals the three biggest mistakes that sellers often make and what alternative approaches can be used for better success. Ian e identifies the three biggest mistakes that sellers make and provides actionable steps to pivot your approach for better success. Altman emphasizes the importance of shifting away from old school methods and instead focusing on what really matters to your customers.

By understanding the problems that you solve for your clients and asking the right questions, you can build trust and establish long-lasting relationships with potential clients. If you’re ready to take your sales game to the next level, tune in to this episode of the Same Side Selling podcast for expert advice and cutting-edge strategies.


Join Ian in this episode to learn how salespeople can overcome the perception that they are only there to sell and instead build trust and long term relationships.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: