LinkedIn is a useful platform for reaching potential clients but are you making this common mistake? When reaching out to potential clients, you want to make sure you are not only making a genuine connection but have also properly done the research just as you would before hopping on a sales call. In this week’s episode, I share how you can use LinkedIn to build your connections and reputation rather than destroy it with terrible automated messaging. 


“use LinkedIn as a platform to build your reputation rather than destroy it.”

“Take the time to do a little bit of research. Take the time to authentically connect with them. Figure out areas where you can add value. And then when it becomes an opportunity for you to talk about what it is that you do. Don’t talk about what you sell. Talk about the types of problems that you solve, the types of clients that you work with.”

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 




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