In this episode of the Same Side Selling Podcast, Ian Altman delves into the common pitfalls of sales kickoff meetings and shares strategies for making them more effective. Sales kickoff meetings are often perceived as one-way information sessions where different departments present their systems, competitors, and other company details. However, this approach often falls short in terms of team building and creating opportunities for knowledge sharing and problem-solving.

Ian emphasizes the importance of sharing valuable insights for sales roles, fostering open discussions, and encouraging team collaboration. This way, the team can identify areas that require improvement and implement structured processes that drive sales results. Join Ian in this episode to learn how to turn your sales kickoff meetings for information driven to results driven.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: