In this episode, we’re diving into a question that’s been debated for years: is it easier to sell products or services? While selling products may seem straightforward, the real challenge lies in standing out from competitors who offer the same thing at a lower price. But when it comes to selling services, the game changes entirely. Services aren’t commodities – they’re tailored to each unique individual, which means you can’t be compared apples to apples with another provider.

However, many people fall into the trap of selling their services based on resources, turning them into a commodity. In this episode, I share tips on how to differentiate your services by focusing on selling results rather than resources. Tune in to this episode to learn how to differentiate your services and increase your sales.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: