As salespeople, we get really excited when we have evidence of how well our product or service solves a problem. But often, our clients don’t buy into our facts as we expect.

In this episode, I share a much more effective tactic you can use to connect with your clients and enrich the sales process.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: