Have you encountered the VP of Business Prevention, the person who always finds a way to kill a deal? Instead of complaining about this person, you need to alter your approach to selling your product or service. You want to focus on discovering what key factors are important to this key decision maker and how you can best present your product or service to solve their problem. 

In this week’s episode, I share exactly how you can gain transparency and trust with the VP of Business Prevention to increase your reliability and sales. 


“Their reluctance comes down to one of two things. They either don’t believe in the impact of doing nothing. Or they don’t believe in the results that allegedly, you’re saying you can deliver for them.”

“Once they realize that you are more interested in the outcome or result than the sale, it builds a level of trust.”

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

Linkedin: https://www.linkedin.com/in/ianaltman/

Twitter: https://twitter.com/IanAltman

Website: www.samesidesellingacademy.com

Email : ian@ianaltman.com