Are you losing deals to no decision? In recent research, it is found that 40% to 60% of deals for the average salesperson are lost to no decision and the client sticking with the status quo. In 2020 after going 100% virtual overnight, sales calls went from in person to Zoom. Matt Dixon, while working at a machine learning company, was able to study sales meetings from several companies to determine some of the biggest pressing problems salespeople are facing. 

In this episode, Matt Dixon shares some insights from the research in his new Book, The Jolt Effect, to understand why salespeople often lose to the status quo from his new book, The Jolt Effect. Matt and I discuss how to use these findings to better understand the seller and their fears or hesitance to implement change even if they believe in your products or services. 

Join us in this conversation to learn the best approach to increase your performance and business growth. If you’re interested in grabbing your own copy of Matt Dixon’s book, The Jolt Effect, click here

Matthew Dixon is the Wall Street Journal bestselling author of three of the most important business books of the past decade: The Challenger SaleThe Effortless Experience and The Challenger Customer. He is also a frequent contributor to Harvard Business Review on sales and customer experience. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain, and grow their customers. Previously, he has held numerous global leadership roles at organizations like Tethr, Korn Ferry Hay Group, as well as the research firm CEB (now Gartner). He is a sought-after speaker and advisor to management teams around the world, including many of those in the Fortune 500


“Beating the status quo is about dialing up the fear of not purchasing, overcoming customer indecision is about dialing down the fear of purchasing.”

“We find that about 40 to 60% of deals for the average salesperson are deals lost to no decision.”

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 




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