Join Ian Altman on this episode as he challenges the traditional notion of marketing’s role in generating leads and passing them off to the sales team. Instead, discover how marketing can play a pivotal role in equipping sales teams with the necessary tools to address client concerns and solve their problems throughout the entire sales process. Through a strategic and collaborative approach, marketing can create valuable content that educates and builds trust with clients, ultimately leading to successful business outcomes for the salespeople. Tune in to gain actionable insights and learn how to align your sales and marketing teams for optimal success.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: