Why do customers buy from you? When trying to sell, you may be falling into the common trap of focusing on why your products or services are the best. No matter how good your product or services are, clients buy because of what problems they help solve for them.

In this episode, I am joined by Karen Hayward, author of Stop Random Acts of Marketing. Karen shares her insights and tips as a sales and marketing consultant for mid-market CEOs. Join us in this episode as Karen shares how to tap into the voice of the customer and understanding how they actually buy to improve your business success.

Grab a copy of Stop Random Acts of Marketing HERE

Connect with Karen Hayward:

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: