Have you been working on a deal for weeks but it feels like its dragging on and there doesn’t seem to be any urgency? You may be making the common mistake of not asking the one question for success.

In this week’s episode, I share with you the one question to ask to determine whether the potentials clients problems are worth solving. Using this method, you can prevent wasting time on client’s who do not have urgency and do not see your expertise in solving their problems.


“Effective sales is not about persuasion, or coercion. Effective selling is about getting to the truth as quickly as possible”

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: