When gifting a client, the gift should signify the value you place on the relationship. In this episode, John Ruhlin from Giftology joins Ian to delve into the world of gifting in sales and how it can be used to cut through the noise, drive referrals and increase top of mind awareness. We cover the reasons why gifting is an effective strategy in sales, the importance of focusing on the recipient, and the different types of gifts to stand out.

Additionally, we discuss the timing of gifting and how to integrate it into your sales process for maximum impact. So, tune in and learn how to effectively use gifting to grow your business and strengthen your client relationships.

If you are looking for guidance on gifting for your clients, visit Giftology here

Connect with John Ruhlin : john@giftologygroup.com

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: