How do you structure a successful sales organization? Do you focus vertically? Geographically? These are questions I am asked frequently and the answer may surprise you.

There are many variables that affect your sales organization I am asked about from lead generation and qualifying leads to the sales process and scaling. In today’s episode, I am going to break down each of these factors along with a key formula for you to follow. This formula will allow you to implement a successful sales organization that helps improve efficiency and increase your business growth. 


“Think about when you’re the customer who’s going to pique your interest, a newbie, or someone who is a subject matter expert?”

“The bottom line is our goal in attracting interested potential buyers and determining if somebody who’s qualified is, do they have a problem that they feel is worth solving that we’re good at solving.”

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 




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