Sales can be a tricky business, and rejection is a part of it. No matter how good you are at selling, you’re bound to face a “no” from time to time. But the good news is that a “no” isn’t the end of the road for your sales process. In fact, it can be an opportunity to determine best fit clients and also build stronger relationships with potential customers.

In this episode, Andrea Waltz and Richard Fenton join Ian to discuss how to handle no and the next steps you can take to turn a “no” into a “yes.” Andrea and Richard are the authors of Go For No, the book sharing why you should seek more nos in sales and how it can make you more successful. Now they have their second book, When They Say No, to share tips on being prepared and knowing the next steps to take.

Grab your copy of their books HERE

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: