Why do clients always seem to be focused on price? In this episode, Ian sheds light on how the seller’s mindset plays a crucial role in the clients buying perspective. Ian shares valuable insights on how sellers can shift the conversation towards value by focusing on the results and problems they solve for their clients. Tune in now and discover how to move beyond the price-focused mindset and demonstrate the true value of your products or services.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: