Are you struggling with success when doing cold outreach? In this episode, Ian Altman discusses the reasons why most cold outreach efforts fail and different strategies to use to improve your success. Ian shares the importance of looking at your outreach from the customer’s perspective and sharing subject matter expertise to improve the effectiveness of your outreach. By using these strategies and showing up to solve and not sell, salespeople can achieve much greater success with their cold outreach.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: