In this session, I omitted the initial part of the discussion that was very specific detail about Jason's client and started recording as we got to the recommendations and discussions.
If we want our client or prospect to follow our process, we need to illustrate how that process is in their best interest. Step 1: Earn attention Step 2: Have they convinced us that they have a problem that's worth solving Step 3: Do we know what success looks like? Step 4: (Self evaluation) Are […]
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