Imagine you had the ability to forecast trends, predict the future and spot things others overlook. Now imagine what you would with your business.
A man who can help you make that imagined picture a reality is here for this episode. He is none other than Rohit Bhargava, the Wall Street Journal best-selling author of Non-Obvious: How to Think Differently, Curate Trends and Predict The Future. He's also the founder and CEO of the Influential Marketing Group (IMG), a consultancy formed to help brands and marketing leaders.
Today on Grow My Revenue Rohit talks about the biggest mistakes we make when trying to spot trends, the biggest trends he sees right now and 5 habits you can adopt to help you curate and identify trends others overlook.
Listen to this episode and discover:
How does Rohit define a trend?
What is Venmo and why is it important?
What is strategic downgrading and why should you care?
Are trends industry-specific or across the board?
What is the dessert spoon lesson?
And so much more…
Episode Overview
The first question Rohit answers is about what trends he's seeing today. To start that discussion he defines what he sees as a trend and then shares several trends he's tracking right now including strategic downgrading and virtual reality.
Strategic downgrading is when we prefer the simple tools over tools that have been infused with technology. A great example is vinyl records or 8-bit video games. There's a trend towards people wanting to go back to the simple way to experience music: listening to albums on vinyl. Rohit says this happens because we want to enjoy the experience as it was without all the technology. That is strategic downgrading.
The other trend he's been watching is virtual reality. That's the hot ticket everyone is talking about right now. But he spots trends by looking at the non-obvious side of it (hence the book title), and in this case the trend he is watching is virtual empathy.
Virtual empathy is a non-obvious side of virtual reality. Virtual reality allows us to put ourselves in the shoes of others in a way we would never otherwise experience, like being a Syrian refugee. Empathy and compassion come from having an understanding of that person's existence, even if that understanding stems from a virtual reality experience.
If you're curious about how he found these two trends and so many others, he shares 5 habits you can adopt to make that happen on this episode. Discover more at http://www.ianaltman.com/business-cast/
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