If you’re a business with an online presence, content marketing is critical to growing your business and building relationships with customers, which can have a direct impact your bottom line. In fact, creating quality content that is both relevant and useful to your audience can be the difference between being seen as a trusted leader in your field and being ignored.
Too many organizations make the mistake, however, of not creating a sound content strategy, which inevitably leads them to making costly mistakes that confuse – and lose – potential clients.
My guest on today’s episode of the Grow My Revenue Business Cast is content creation expert Ahava Leibtag. Ahava helps businesses develop strong, coherent content strategies that allow businesses to showcase their expertise online and be seen as leaders in their industries.
Today, we cover the common mistakes businesses make when developing their content strategies, why it’s important to have a designated person leading the charge, and the number one thing to consider when creating content for your organization. I know you're going to love this talk, and you're going to learn a ton on today's edition of Grow My Revenue!
Listen to this episode and discover:
· What common mistakes companies make when creating content strategies.
· Why having a content strategy – and someone to lead the effort – is so important.
· What the number one thing to consider is when creating content.
· The five questions companies should answer when creating content strategies.
· When and where to draw the line between content creation and self promotion.
· How asking (the right) probing questions will help companies understand their customers’ issues better, which leads to better content creation.
· And so much more!
Episode Overview
Before we get into the five questions companies must answer to create effective content strategy plans, Ahava and I uncover the biggest mistakes businesses make regarding content marketing. Although Ahava says she sees a lot of missteps, we talk about three in particular.*
After discussing the biggest mistakes in content marketing, we discuss the top five things that companies should ask themselves when creating content strategy. Before diving into strategy, Ahava always asks companies five questions.*
“One of the clients we worked with had a 28 percent increase in social media traffic after we answered those questions, and they also had far less confusion among their content teams about how to write content,” Ahava said.
Also on today's show, Ahava and I talk about how a company can effectively identify their audience, and the number one question an organization should be asking with regard to content creation. Tune in for all of that and more on today's Grow My Revenue with Ahava Leibtag.
*For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/ahava-leibtag/
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