092 | Why Sales Is Not Just About The Numbers

Same Side Selling Academy > Captivate Podcasts > 092 | Why Sales Is Not Just About The Numbers

Often times, clients ask me: what do I do if I work for an employer who is so focused on hitting a sales quota that the tenets of Same Side Selling get dismissed in favor of pitching and pushing a sale? How do you strike a balance between selling with integrity – an approach that always has the customer’s best interests at heart – and selling to meet an individual objective?

B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
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