Same Side Selling Podcast

We’re recording this in mid-2021, as people are coming out of the pandemic and things are opening up. Events are starting to happen in person, clients are actually having meetings in person. Meridith and I are going to dive into what are the traps that people are falling into today, that might be similar to traps…
Today, we are talking about a topic that is near and dear to my heart, which is integrating sales and marketing so that they’re not seen as two different universes, but instead, kind of one and the same, joined at the hip. Meredith and I talk about the common pitfalls that companies fall into.
What are the biggest mistakes that you see people make when it comes to sales follow-up? They don’t. We’ve all heard the research that the average salesperson gives up after two to three times. It takes a person eight to 10 touches or messages to make a decision. We’ll show you the best ways to…
Ian Altman and Meredith Elliott-Powell discuss how people are looking at the end of the year, going into the next year as we are coming out of the pandemic. A lot of people are making decisions about how they approach their sales, marketing, and business development. What are some of the big mistakes that you’re…
In the Same Side Selling Academy, one of the popular questions I am seeing is about how to capture attention and network when in person networking events, trade shows, and “let’s just grab coffee” are no longer options. So how should you handle networking when the notion of networking has changed dramatically? Find out my…
In this episode, I want to talk about the 3 biggest mistakes I’m seeing being made during and coming out of this time of crisis. For many, these past few months have been devastating. You want to emerge from this crisis and drive meaningful results, but there are three big mistakes that I’ve noticed. If…
I’m joined this week by Sean Dailey. Sean is an experienced marketing executive who helps businesses leverage digital marketing and social media ads to grow. I met Sean through a mutual client where he combined his expertise in digital marketing with the principles of Same Side Selling to generate incredible results. I’m certain that you’ll…
We’re joined this week by Colleen Stanley, president of the sales development firm Sales Leadership. Colleen is the author of three books, and we’re going to be talking about her latest one, Emotional Intelligence for Sales Leadership. Salesforce named Colleen one of the top influential experts of the 21st century. And we’re only 20 years…
In this episode, I want to talk about time and materials billing versus fixed price billing. Over the last dozen years, I’ve had the pleasure of working with many companies who sell services to their clients. Most of them have historically priced their services by the hour. I want to suggest why that might not…
“So who are my best customers versus the not best and how can I optimize everything I do in the future around making sure that my best customers achieve their goals.” – Robbie Kellman Baxter I’m joined this week by bestselling author of The Membership Economy, Robbie Kellman Baxter. We discussed her new book, ‘The…