B2B clients Same Side Selling Academy

Why B2B Clients Focus on Price

By Ian Altman | November 13, 2020

One recurring theme that keeps coming up in our Same Side Selling Academy’s Coach’s Corner each month is why B2B clients focus on price so much. Maybe you have a client where all they seem to care about is price. Let’s talk about why that happens. There are three distinct reasons that lead our clients…

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