Building the Future:

Dome Construction's Rise as California's Premier Commercial Builder

In 1969, Dome opened its doors out of a living room in suburban San Francisco with a vision, drive, commitment and energy. The founders realized that there wasn’t a shortage of construction companies. We didn’t just want to do things better. We wanted to do things differently.

Challenge

Overcoming Growth Plateaus with Strategic Innovation

For three years, Dome Construction's annual revenue hit a plateau of between $100 million and $120 million, reflecting both their consistent performance and the challenges of scaling further in a competitive market. Despite their solid foundation and reputation in the Bay Area, they needed a transformative strategy to harness larger market opportunities for clients, partners, and team members.

Impact and Importance

Solidifying a Legacy of Excellence and Community Building

Dome has always had a great reputation for integrity and execution. At its prior level, there were only so many opportunities for growth and executive advancement. Without significant growth, they would have struggled to attract and retain top talent.
The adoption of Same Side Selling marked a pivotal shift in how Dome Construction approached business development and client relations. By aligning their sales strategies with core company values of integrity, transparency, and a commitment to excellence, Dome not only multiplied their revenue but also reinforced their role as a community pillar, driving substantial local and regional development.
Without clear differentiation, potential customers might not have appreciated Dome’s exceptional value. When clients don’t appreciate your added value, you might lose jobs based on price, even if you offer a better return per invested dollar.

RESULTS

Accelerated Growth through Strategic Sales Alignment

By focusing on results, Dome strengthened their already stellar reputation and has been rewarded with 94% of their projects being repeat clients.
Revenue soared from $100 million to over $600 million within six years after implementing Same Side Selling.
With an emphasis on who they help the most, and where they add the most value, Dome strengthened its industry position within sectors like Life Sciences and Biotech.
With a shared understanding with their partners and clients, their teams have realized enhanced operational efficiencies. This has driven a best-of-breed level of projects completed under budget and ahead of schedule without injuries.
With increased growth they have been able to acquire and retain top talent. Their team members have benefited from the opportunity to grow into advanced roles.

Keys To Success

Foundations of Dome’s Market Leadership Driving Growth

Build a Culture of Growth: Dome didn’t add a bunch of salespeople. Rather, they installed the principles of Same Side Selling throughout the organization to drive project selection, client interactions, partner strategies, and hiring practices.
People First Approach: Continuously investing in the growth and development of their team.
Client-Centered Solutions: Emphasizing a deep understanding of client needs to provide tailored construction solutions.
Commitment to Quality: Upholding high standards in every project, ensuring that all work is done right the first time.

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