Is search engine optimization (SEO) simply an afterthought for your business, or is it something that is part of your marketing plan like your editorial calendar? It should be the former, but either way you'll learn a lot from today's show! On this episode, the one and only John Jantsch joins us to talk about...
When you think of public relations (PR), what comes to mind? Swanky parties of schmoozing and martinis? Or someone who makes phone calls to their friends to land big publicity for a business? Neither of these are what PR and integrated communications are about at their core. Today our guest is Gini Dietrich, the author...
Have you ever noticed how marketing messages often pay no attention to what is on the mind of the customer they are trying to reach? Rather than find out what their audience is concerned with, most marketers prefer to expound on what's so great about their company, and why people should use their product or...
If you've ever wondered how to streamline and integrate your physical marketing and your digital marketing, or how to best utilize the social media platforms available, you'll want to give today's show your full attention. On this episode, Shama Hyder joins us to talk about the current and ever-changing landscape of digital marketing. She is...
All of us have had the unpleasant experience of receiving a phone call or an email from someone trying to sell us something. But what makes it so unpleasant? Typically it's because the person writing or speaking to us is focused on what they want to give us and what they have to offer, an...
By nature, if you're like most people, you can't wait to hear a yes. But our guest on today's episode is an expert on why going for no is equally important in the business world. Andrea Waltz is the best-selling co-author of Go For No and she's a notable international speaker on the subject. Today...
When was the last time you received a request for a discount from a client or potential client? And how did you respond? On this special solo edition of Grow My Revenue, I'll be addressing this very topic. During my recent keynotes and workshop presentations, the audiences asked various questions about pricing pressure and discounts....
If you work within a corporation or any other organization, do you still have a personal brand? Our guest for today's episode says yes, you do. Ryan Rhoten is a speaker, podcaster, and personal brand master. He works with business professionals on creating their personal brand strategies and then elevating them. On today's show, he...
Being able to lead a team of people with a variety of skills is an invaluable ability, and a tool to help with that process is StrengthsFinder. Today I've brought on the expert on this topic, our two-time guest, Lisa Cummings. If you've been listening for a while, you heard her first episode; it's one...
Comedy and business share a lot more parallels than you might think, at first glance. For example, the process that a comedian uses to evoke laughter is the same process you can use to engage someone's interest. Here to explain what that process is, as well as other surprising connections between comedy and business, is...
