Same Side Selling Academy

Turn sales Development into visible, accountable behavior change.

The Same Side Selling Academy helps your team qualify better, communicate value more clearly, compete on outcomes instead of price, and improve sales performance through guided planning, live coaching, AI-powered support, practice, and reporting that helps leaders reinforce follow-through.

Intro

A sales growth system your team can actually apply.

The Academy is not about giving your team more sales content. It is about giving them a practical system for evaluating opportunities, improving conversations, following the right plan, and creating more predictable results.

Each member gets a clear plan. Each leader gets visibility into whether that plan is being followed. Together, your team gets a consistent way to learn, plan, apply, practice, measure, and reinforce Same Side Selling in the real world.

!

Access does not equal adoption

Most training gives people content but fails to create follow-through.

Managers need guided plans

Sequences help leaders assign what each person should focus on next.

Reps need support in the moment

Same Side Coach helps members apply the methodology while the work is happening.

Leaders need visibility

The Reporting Dashboard shows engagement, completion, progress, and accountability

Training Gap

Most training creates access. The Academy creates follow-through.

Too many organizations invest in sales training and still face the same problems: inconsistent messaging, long sales cycles, price pressure, low adoption, poor reinforcement, no clear learning plan, and limited visibility into whether the work is being applied.

The problem is not that the training was useless. The problem is that training without structure, practice, visibility, and accountability rarely changes daily behavior.

Welcome to the Academy

Leaders looked for a way to instill the principles of Same Side Selling, hold their team accountable, deliver 24/7 access to coaching and guidance, and drive results. That's why I built the Same Side Selling Academy.
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Academy Model

Learn. Plan. Apply. Practice. Measure. Reinforce.

Sales improvement does not happen because people have access to content. It happens when the right people follow the right path, apply the work to real opportunities, receive reinforcement, and stay accountable over time.

Learn

Build a shared foundation in qualification, buyer alignment, value communication, outreach, objection handling, and deal strategy.

Plan

Use guided learning plans and Sequences so members know what to focus on next based on role, challenge, pace, or assignment.

Apply

Use the methodology in real conversations, active opportunities, outreach messages, proposals, and sales decisions.

Practice

Bring real scenarios into Coach’s Corner, Same Side Improv, and live coaching before the conversation matters.

Measure

Use reporting to see engagement, completion, progress, and follow-through across individuals and teams.

Reinforce

Assign the right next step, connect learning to coaching, and keep the methodology alive over time.

Select your role

What problem are you actually trying to solve?

The Academy solves different problems depending on where you sit. Pick a role to see what your team tells us most often.
01CEOs & Leaders
02 Sales Managers
03 Sales Professionals
For CEOs and leaders, the cost shows up on the P&L before it shows up anywhere else.
We're not growing as fast as we could or should.
GROWTH
We fail to earn attention from ideal clients.
PIPELINE
Our team struggles to shift the conversation from price to value.
MARGIN
We see inconsistent results from those responsible for sales.
CONSISTENCY
We're not growing as fast as we could or should.
POTENTIAL
For sales managers, the problem isn't content — it's time, habits, and a process people actually trust.
It's a struggle to onboard team members into a proven process.
ONBOARDING
We have a hard time holding people accountable for ongoing development.
ACCOUNTABILITY
We haven't had success building habits that drive results.
HABITS
We lack enough hours to mentor our team and help them avoid speed bumps.
BANDWIDTH
What used to work isn't working these days. We need a modern approach.
RELEVANCE
For sales professionals and executives, the ask is simple: help me move this deal forward, right now.
We lack a consistent, integrity-based approach that drives results.
APPROACH
Things that used to work aren't working anymore. I need a proven, modern approach.
RELEVANCE
I need guidance and a concise answer to move a deal forward, based on a proven process.
SPEED
It would be great to get experienced expertise to drive results — even at 10pm on a Tuesday.
AVAILABILITY
I don't need busy work. I need techniques that shorten cycles, grow deal size, and skip the fluff.
EFFICIENCY
Feature Deep Dive

The right plan changes everything.

Sequences help leaders move from passive content access to intentional development. Instead of telling someone to “go watch the training,” a leader can assign a specific path based on what the person needs right now.
  • Assign by role: SDR, outside sales, enterprise sales, seller-doers, executive teams.
  • Assign by challenge: pricing pressure, objection handling, qualification, negotiation, deal progression.
  • Assign by pace: fast track, moderate path, mastery path, or manager follow-up.
  • Connect learning to coaching, progress, and performance expectations.
Next: visibility into progress 
Enroll Your Team 
Sequence BuildeR

Assign the right path

Plan
RoleEnterprise Sales
ChallengePricing Pressure
RoleFast Pace
1
Clarify the Buyer ProblemFoundation lesson
Assigned
2
Confirm Cost of InactionValue module
Next
3
Prepare Value ConversationCoach prompt
Practice
4
Manager Follow-UpCoaching checkpoint
Review
Feature Deep Dive

You cannot reinforce what you cannot see.

The Reporting Dashboard gives leaders transparent insight into Academy usage, lesson completion, engagement, assigned plans, and progress.

  • See who is active, completed, stalled, or inactive.
  • Track assigned Sequences and development paths.
  • Identify where coaching or reinforcement may be needed.
  • Connect Academy activity to coaching and accountability.
Manager Visibility

Reporting Dashboard

Measure
84%

Path completion

32

Active learners

9

Coaching needs

18

Assigned lessons

Feature Deep Dive

Guidance at the moment the work is happening.

Same Side Coach helps members apply the methodology when they are actually facing the decision — during outreach, objections, proposals, active deals, client communication, and strategic sales moments.

  • Rewrite outreach and follow-up so it leads with problems worth solving.
  • Pressure-test proposals before they create price pressure.
  • Think through whether to advance, reposition, or walk away.
  • Improve judgment instead of handing sellers a script.
Same Side Coach

Real-time guidance

Apply
I’m about to send a proposal, but I’m not sure whether the buyer has confirmed the business impact. What should I clarify first?
Same Side Coach Before sending the proposal, confirm the cost of inaction, the outcome they care about, and who owns the decision. If those are unclear, the proposal may create more price pressure.
Prompt
Analyze
Rewrite
Next Step
What ChangedThe response moves the seller away from “send and hope” and toward a better qualifying conversation before price becomes the filter.
Live Reinforcement

Training sticks when people apply it to real situations.

The Academy gives members multiple ways to bring the methodology into the real world. The result is not just more knowledge. The result is stronger application.

Coach’s Corner

Live coaching around real deals, real sales questions, and the situations your team is facing right now.

Same Side Improv

Practice and role-play that helps sellers prepare before important conversations happen.

Outside Experts

Additional development across communication, focus, productivity, leadership, marketing, and modern selling skills.

Investment

One year of structured development, reinforcement, support, and visibility.

For less than the cost of many one-time sales workshops, each member receives a full year of Academy access, guided planning, live reinforcement, AI-powered support, practice, expert resources, and manager-visible progress.

Same Side Coach
$4,500for initial group with 3 licenses. Each additional license is $1k/year.

The Reporting Dashboard shows engagement, completion, progress, and accountability

A complete year inside the Academy so members can keep learning, applying, practicing, and reinforcing the methodology as real sales situations arise.
The core curriculum that gives the team a shared language and practical framework for evaluating opportunities, communicating value, and advancing the right deals.
Practical frameworks for handling hesitation, pricing pressure, stalled conversations, and uncertainty without relying on pressure or manipulation.
Guidance for earning attention across email, phone, social, video, live conversations, and written communication without sounding like every other pitch.
Guided learning plans by role, challenge, pace, or manager assignment so each person knows what to focus on next.
Live coaching around real deals, real sales questions, and the situations your team is facing right now.
24/7 AI-powered guidance grounded in the Same Side Selling methodology for outreach, proposals, objections, active deals, and strategic sales moments.
Practice and role-play that helps members prepare for important conversations.
Additional development across communication, focus, productivity, leadership, marketing, and modern selling skills.
Visibility into engagement, completion, progress, assigned plans, and accountability so leaders can reinforce the work that matters.
A growing library of lessons, tools, replays, examples, templates, and support materials members can revisit throughout the year.

Give your team more than training access.

Give them a plan, a process, and a system for follow-through. The Same Side Selling Academy helps your team learn the methodology, apply it to real opportunities, practice before important conversations, receive guidance when needed, and stay accountable over time.
B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
+1 (240) 242-7460
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