Training ends.
Follow-through starts here.

You read the book. You saw Ian speak. The team left the workshop fired up. Then everyone logged in and found a library — and a library nobody opens isn't a learning system. The Sequencer turns that library into an assigned, tracked, accountable path.

01

Assign a role-based path — no one wonders where to start.

02

See who's on track, late, or stalled — at a glance.

03

Coach in the moment, 24/7 — not just during training.

How to establish concrete plans for learning and development

Most group leaders come to the Same Side Selling Academy after one of three moments — they read the book, saw Ian speak, or sat through a workshop and thought: this is exactly what we need. Then they log in and realize, there’s a lot there. Where do we start? How do we hold people accountable? We built the Sequencer and Dashboards to solve those challenges.
How the Sequencer works

One question per stage. One screen that answers it.

This is the actual conversation that plays out after rollout — in order. Step through it the way a leader does.

"We loved the training. How do we maintain momentum?"

Most training creates access. The Academy creates follow-through — but only if the leader has a way to give each person a clear path forward.
Sequence Builder — Assign Path
Demo moment — choose a sequence, choose a group, choose a start date. The path is assigned.
Cost of inaction
Without a starting point, the investment stalls before it starts. You've bought what looks like a library nobody opens.

What changes: Pre-built sequences for specific roles — Enterprise Outside Sales, SMB, Account Management, Executives — remove the "where do we start" problem entirely. Pick a sequence, pick the group, set a start date. No one has to figure out what comes next.

"How do I hold my team accountable?"

Telling your team to log in and "explore the content" is a wish, not a plan — it's where most systems fail. The Sequencer turns a library into an assignment.

Your team member logs in and sees exactly what they're supposed to do, with specific due dates. We track each lesson, quiz, and coaching session — nothing lands at some arbitrary point in the future.
Leader View
The leader sees the assignment land instantly.
Team Member View
Ivana sees her exact tasks and due dates.
Cost of inaction
Without a structured path, the motivated people do something. The ones who need it most do nothing — and you won't know the difference until it shows up in their numbers.

"I have no idea who's keeping up."

Three weeks after rollout, do you know which of your people have completed the assigned work? Most leaders don't — unless they ask. Asking is awkward. Guessing is unreliable.
You cannot reinforce what you cannot see.
The leader dashboard shows — at a glance — who's on time, who's completed their work, who's behind, and who hasn't started. Not because you chased it down. Because the system tracks it.
Leader Dashboard — Team Roster
One table. Every team member's status, sequence, and next action.
Cost of inaction
You end up with two or three people who did the work and five who didn't — and you find out in the weak sales numbers, not in time to do anything.

"What do I do about the ones falling behind?"

Accountability conversations are hard when they're personal. They're straightforward when they're factual:

"I see you've completed two of your eight assigned lessons. The rest of the team has finished all eight. What's getting in the way?"

That's not a confrontation. That's a conversation — and the dashboard makes it possible. If someone's stuck on a specific concept, assign targeted content for their exact gap: Cold Outreach, Objection Handling, Negotiations, Trade Show Prep, and more.
Task Detail — Click to Inspect
Click any task to see status, due date, and who assigned it — facts, not feelings.

The Sequencer isn’t a feature.  It’s what turns the Academy from self help into a managed learning system.

You assign the path. Your team follows it. You see who’s keeping up. You have the conversation when it matters. And your people have support when they need it most — not just during training.
Same Side CoacH

What if someone needs coaching right now?

Some people need support in the moment — staring at a proposal they're unsure about, or an email that caught them off guard. Without the right coaching, they might send the message you wish they hadn't.

Same Side Coach is built into the subscription: 24/7, grounded in the Same Side Selling methodology, trained on thousands of real coaching sessions. Content access ends when the lesson ends. The Academy stays with your people while the work is actually happening.

24/7 Availability Methodology-Grounded In the Moment
C

Coach's Corner — once a month, Ian joins a live session to discuss and role-play real team scenarios.

SAME SIDE COACH — LIVE
My deal's gone quiet for two weeks after a strong demo. The champion isn't responding. What do I do?
Same Side CoachSilence after a strong demo usually means a stalled internal conversation, not a lost deal. Re-engage with a same-side question that gives your champion something easy to forward — not a "just checking in."
Can you give me the actual line to send?
Same Side CoachTry: "Before you and I talk next, what's the one question your team is still wrestling with internally?" It hands them a reason to reply and surfaces the real objection.
B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
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