INSIDE THE ACADEMY · THE SEQUENCER

Training ends. Follow-through starts here.

You read the book. You saw Ian speak. The team left the workshop fired up. If you merely gave everyone access to a library, that might not change behavior. The Sequencer delivers an assigned, tracked, accountable path.

WALK THROUGH THE SEQUENCER 

01

Assign a role-based path. No one wonders where to start.

02

See who's on track, who's behind, at
a glance.

03

Track completion and close gaps, not 3 months later, now.
WHY LEADERS COME TO US

ACCESS ISN'T THE SAME AS FOLLOW-THROUGH

Most group leaders come to the Same Side Selling Academy after one of three moments — they read the book, saw Ian speak, or sat through a workshop and thought: this is exactly what we need. 
Where do we start? 



how do I hold My TEAM accountable?
THE TWO QUESTIONS WE BUILT THE SEQUENCER TO ANSWER
How the Sequencer works

One question per stage. One screen that answers it.

This is the actual conversation that plays out after rollout — in order. Step through it the way a leader does.

"We loved the training. How do we maintain momentum?"

Most training creates access. The Academy creates follow-through — but only if the leader has a way to give each person a clear path forward.
Sequence Builder — Assign Path
Demo moment — choose a sequence, choose a group, choose a start date. The path is assigned.
Leader Dashboard — Team Roster
One table. Every team member's status, sequence, and next action.
Cost of inaction
Without a starting point, the investment stalls before it starts. You've bought what looks like a library nobody opens.

What changes: Pre-built sequences for specific roles — Enterprise Outside Sales, SMB, Account Management, Executives — remove the "where do we start" problem entirely. Pick a sequence, pick the group, set a start date. No one has to figure out what comes next.

"How do I hold my team accountable?"

Telling your team to log in and "explore the content" is a wish, not a plan — it's where most systems fail. The Sequencer turns a library into an assignment.

Your team member logs in and sees exactly what they're supposed to do, with specific due dates. We track each lesson, quiz, and coaching session — nothing lands at some arbitrary point in the future.
Team Member View
Pat sees his exact tasks and due dates.
Cost of inaction
Without a structured path, the motivated people do something. The ones who need it most do nothing — and you won't know the difference until it shows up in their numbers.

"I have no idea who's keeping up."

Three weeks after rollout, do you know which of your people have completed the assigned work? Most leaders don't — unless they ask. Asking is awkward. Guessing is unreliable.
You cannot reinforce what you cannot see.
The leader dashboard shows — at a glance — who's on time, who's completed their work, who's behind, and who hasn't started. Not because you chased it down. Because the system tracks it.
Leader View
The leader sees the assignment land instantly.
Cost of inaction
You end up with two or three people who did the work and five who didn't — and you find out in the weak sales numbers, not in time to do anything.

"What do I do about the ones falling behind?"

Accountability conversations are hard when they're personal. They're straightforward when they're factual:

"I see you've completed two of your eight assigned lessons. The rest of the team has finished all eight. What's getting in the way?"

That's not a confrontation. That's a conversation — and the dashboard makes it possible. If someone's stuck on a specific concept, assign targeted content for their exact gap: Cold Outreach, Objection Handling, Negotiations, Trade Show Prep, and more.
Sequence Builder — Assign Path
Click any task to see status, due date, and who assigned it — facts, not feelings.

The Sequencer isn’t a feature.  It’s what turns the Academy from self help into a managed learning system.

01
YOU ASSIGN THE PATH
02
Your team follows it
03
YOU SEE WHO'S KEEPING UP
04
You have the conversation when it matters
And your people have support when they need it most — not just during training.
SEE WHAT'S IN THE ACADEMY

SEE IT WITH YOUR OWN TEAM ON THE SCREEN

We'll walk through the Sequencer with your roles, your groups, and the gaps you're actually trying to close.

B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
+1 (240) 242-7460
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