One clear message
Everyone says it the same way.
Ask five people on your team
What you do.
Tip: click a card — every rep has another version.
Five answers.
Mixed messages cost you meetings.
The method
Get the message right.
Better meetings
Talk starts on the buyer’s problem.
Faster qualifying
Opportunities are in — or out — quickly.
The catch
Top teams build both in week one.
Elevator Rants
Not startedClient Vision Pyramid
Not started…but most get stuck.
Same Side Studio
Build your message once.
Say it the same way — everywhere.
Elevator Rants
Rant 1
Rant 2
Rant 3
Client Vision Pyramid
Both are built from one shared context.
One context layer
- 1GroupYour team
- 2SegmentWho you sell to
- 3PersonaWho you’re talking to
- 4RantsWhat you say
- ★CoachWhere you use it
Saved once.Used everywhere.
Your context · saved
- Group
- West · Group Leader
- Segment
- Law Firms with 3+ offices
- Persona
- Managing partner / operations leader
- Challenges
- 5 pains selected
- Rants
- 3 customer-voiced rants
Same Side Coach
Cold outreachEvent invitesTradeshow messaging
The proof
Same language. No re-briefing.
From Studio · your rants
From Coach · first draft
Rant 1I’m frustrated that our attorneys can’t just get to the files they need when they need them.
Cold email · option 1…law firms with multiple offices run into the same issue: people can’t get to the right file, the right message, the right answer fast enough.
Rant 2It’s maddening that urgent messages still get lost between offices.
Cold email · option 2Subject: When information gets stuck between offices
Rant 2 (cont.)…that can slow down client work, create mistakes, and make us look disorganized…
Word for word
Cold email · option 2That can slow down client work, create mistakes, and make a firm look less organized than it actually is.
Your rants become the voice of every draft.
Same persona.
Same rants.
Same message.
Five voices. One message.
We’re a full-service solutions provider.Urgent messages shouldn’t get lost between offices.
✓ On-messageWe make IT simple. Basically, IT support.Urgent messages shouldn’t get lost between offices.
✓ On-messageWe’re like… cybersecurity? And cloud stuff.Urgent messages shouldn’t get lost between offices.
✓ On-messageIndustry-leading. Best-in-class technology.Urgent messages shouldn’t get lost between offices.
✓ On-messageHonestly? I’m still figuring it out.Urgent messages shouldn’t get lost between offices.
✓ On-messageAnd when you want a human in the loop
Coach’s Corner
Monthly live coaching session
Side Selling Academy
Same Side Studio
+ Same Side Coach
Build your rants. Align your team.
