Core 1: What is Same Side Selling?

Same Side Selling Academy > Lessons > Core 1: What is Same Side Selling?

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Learn how Same Side Selling is different to the traditional systems of sales and marketing. We assume it’s about convincing our prospect, but let’s look at how we can show up as someone to solve a problem, not sell something.

In this lesson you will discover:

  • How to lead a conversation by looking at the problems we solve, and how to make sure it’s worth solving.
  • Why encouraging the client to convince us that they need our products and services works better than us convincing them.
  • The key question to ask that ensures we deliver the right results to clients.
  • How showing up to solve is better than showing up to sell
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