The CORE Lessons help you take a deeper dive into the core principles of Same Side Selling.

The building blocks to getting on the same side with your clients

If you’ve not attended one of Ian’s Immersion program or been exposed to Same Side Selling, we encourage you to start with the first CORE lesson and work your way through each one, as they build upon one another. Of course, if you are feeling adventurous, you can map your own journey. Be sure to complete the Quiz at the end of each lesson, and check out the worksheets and additional information that you’ll find below each video.

Objection Clinic 21-05 gives a guide to the broader Same Side Selling Process. Feel free to open that lesson and download and/or print it for your reference. If you click the link, it will open in a new tab/wndow.