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Same Side Selling Academy
  • New In The Academy
  • Problems We Solve
  • About
    • About Ian
    • About The Academy
    • About The Book
    • Case Studies
    • Contact
  • Resources
    • 90-day Group Immersion Program
    • Same Side Selling Book
    • Same Side Quadrant Journal
    • Blog
    • Podcast
  • Log In

Core Lessons

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The CORE Lessons help you take a deeper dive into the core principles of Same Side Selling.

The building blocks to getting on the same side with your clients

If you’ve not attended one of Ian’s Immersion program or been exposed to Same Side Selling, we encourage you to start with the first CORE lesson and work your way through each one, as they build upon one another. Of course, if you are feeling adventurous, you can map your own journey. Be sure to complete the Quiz at the end of each lesson, and check out the worksheets and additional information that you’ll find below each video.

Objection Clinic 21-05 gives a guide to the broader Same Side Selling Process. Feel free to open that lesson and download and/or print it for your reference. If you click the link, it will open in a new tab/wndow.

S3A Flow Diagram

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Course Navigation

Course Home Expand All
Core 1: What is Same Side Selling?
Core 2: Same Side Pitch: Earn Attention and Attract Ideal Clients
Core 3: Understanding How Clients Make Decisions
Core 4: Selling Value vs. Price
Core 5: Qualifying Opportunities: Same Side Quadrants
Core 6: Rise Above The Competition
Core 7: Overcoming Commoditization
Core 8: Concise Business Case
Core 9: Client Success Roadmap
Core 10: What If You Are NOT in Sales?

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  • New In The Academy
  • Problems We Solve
  • About
    • About Ian
    • About The Academy
    • About The Book
    • Case Studies
    • Contact
  • Resources
    • 90-day Group Immersion Program
    • Same Side Selling Book
    • Same Side Quadrant Journal
    • Blog
    • Podcast
  • Log In
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