AI BlindSpots

Ian Altman discusses common blind spots in the use of AI in B2B sales, emphasizing the importance of avoiding proprietary information leakage through tools like ChatGPT and Copilot. He highlights issues with using general-purpose AI for specific sales questions and the potential for AI models trained on Reddit discussions to provide unreliable answers. Altman promotes the Same Side Selling Academy's AI tool, the Same Side Coach, which is tailored to sales strategies and protects intellectual property. He encourages the use of AI for general tasks but advises using specialized tools for specific sales applications to prevent competitors from accessing valuable information.

Biggest Mistakes

  • Asking detailed proprietary questions in public AI tools, exposing information
  • Asking general-purpose AI very specific strategic sales questions, getting generic answers
  • Copying and pasting AI responses without reviewing or modifying them

Best Practices

  • Protect intellectual property; avoid feeding proprietary data into broad AI systems
  • Use AI for transcription, note-taking, and meeting summaries as appropriate
  • Use a domain-tuned LLM (Same Side Coach) trained on sales-specific data
Transcript

Ian Altman 0:02

d to, so that it's trained on:

Ian Altman 4:55

AI can be a very powerful tool. It's just the idea is that we want to use it in an intelligent way. A we want to make sure their information is not being fed back into the broader community. So for us, we're protecting our intellectual property as well as yours. We're making sure that it's trained on specific information about sales and all integrity based and we're ensuring that you don't have to be an AI prompt engineer. You can just ask simple questions. If you want to learn more about it, just go to the same side selling academy.com you can navigate through and see different examples of how the same side coach works. So remember, it's not that you shouldn't use AI. You should. In fact, I encourage you use it, just generic tools to transcribe meetings, to take notes, to summarize meetings, great ways to use it, but if you're starting to use it in a very specific application, you probably want to consider making sure you've got something that's tuned specifically for your needs and that you're not giving away intellectual property related to your business and your and some something that your competitors could steal from you. If there are topics you'd like me to cover, just drop me a note to Ian at Ian altman.com I'll see you in the next episode of the same side sewing podcast. So long you.

Transcribed by https://otter.ai

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