Marketing Is NOT Just For The Top Of The Funnel

Same Side Selling Academy > Captivate Podcasts > Marketing Is NOT Just For The Top Of The Funnel

Join Ian Altman on this episode as he challenges the traditional notion of marketing's role in generating leads and passing them off to the sales team. Instead, discover how marketing can play a pivotal role in equipping sales teams with the necessary tools to address client concerns and solve their problems throughout the entire sales process. Through a strategic and collaborative approach, marketing can create valuable content that educates and builds trust with clients, ultimately leading to successful business outcomes for the salespeople. Tune in to gain actionable insights and learn how to align your sales and marketing teams for optimal success.

Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: 

B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
+1 (240) 242-7460
Receive proven insights and expert advice to help you modernize your approach to marketing and sales.
Sign Up
Copyright © 2022 Ian Altman. All rights reserved.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram