Here we look at how to attract a prospect’s attention early on in the sales process using the Same Side Pitch. Learn how listening to the frustrations of clients about the important problems that we can solve can have a powerful impact on gaining attention.
In This Lesson You Will Discover:
- How the Elevator Rant has us listening for the most pressing issues our clients are facing.
- Why the problem needs to be big enough to be worth solving.
- How the “Entice, Disarm, Discover” approach of the Same Side Pitch allows us to lead towards a situation where the client trusts that we can solve their biggest issues.
- When else the Same Side Pitch can be used to earn attention
